It is imperative for companies these days to grab the attention of their potential customers and stand out amongst their competitors. One of the most effective ways to do so is through billboards.
However, with numerous billboards lining the streets, it can be a challenge to design one that truly captures the attention of passersby. In this guide, we will provide you with some tips for designing eye-catching billboards for outdoor advertising in Abu Dhabi that will make your message impossible to ignore.
Keep it simple and direct:
When it comes to billboard design, less is more. The average time a driver spends looking at a billboard is brief, often just a few seconds, so it’s important to keep the message simple and direct. Avoid cluttering the space with too much text or too many images. Instead, focus on one key message or idea. A clear call to action—such as a website URL, phone number, or store location—helps drive engagement.
Use bold and readable fonts:
Billboard text must be legible from a distance. Opt for bold, easy-to-read fonts that can be viewed quickly. Avoid intricate or script fonts that might be hard to decipher from a moving vehicle. Ensure the font size is large enough to ensure readability, especially when viewed from varying distances. The contrast between the text and the background is also vital to ensure the message stands out.
Choose high-impact visuals:
Images play a significant role in grabbing attention. Using high-quality, bold visuals that complement your message can make the billboard more engaging. Consider using large, simple images that can be easily understood in a glance. A powerful image is often more memorable than text alone. Ensure the visuals are relevant to the product or service being advertised, and avoid overly complex or distracting imagery.
Utilize strong color contrast:
Color plays a vital role in billboard design. Use contrasting colors to ensure the text and visuals stand out against the background. Bright colors such as yellow, red, and orange are commonly used in outdoor advertising due to their visibility and ability to catch the eye. However, balance is key—ensures the colors are harmonious and do not overwhelm the viewer.
Consider the location and audience:
Think about where your billboard will be placed and who will be seeing it. Tailor the design to suit the environment and target audience. For example, a billboard on a highway might need to be simple with large text for drivers, while one in a pedestrian area can feature more detailed visuals.